Muga Mushin
Strategic Design
We blend forward-thinking design with captivating visuals.
Brand Design · Product Design · Illustration · Business Strategy
Featured Projects
PeachBite
Design for an American IoT App
Visual and Experience Design for an American IoT app focused on enhancing pets' longevity by tracking location, daily activity, and wellness metrics.
Alongside a wearable device, the app monitors sleep and behavior patterns like licking or scratching to detect early signs of illness, providing personalized guidance to pet guardians through the AI-powered Pet Assistant.
Volotea
Award-Winning App and Web Design
For over 9 years, we've partnered with Volotea to design and continually enhance their web and mobile booking platforms, delivering a seamless flight booking experience that has earned industry recognition.
Awards
Gold in two categories: UX, Interface & Navigation and Website Design.
Indigo Design Awards 2021.
Silver in Apps category.
Indigo Design Awards 2021.
Onboard Menu
Design, art direction, and layout for both physical and mobile menu versions, enhancing the in-flight dining experience for passengers.
Onboard Entertainment
Designed the logo and interface for Volotea's in-flight entertainment app, enhancing the passenger experience with a seamless, user-friendly platform that offers movies, TV shows, and more.
Illustration
A series of custom illustrations depicting people and places for Volotea's Corporate Social Responsibility initiatives.
Supporting the local economy.
Promoting sustainable aviation.
Aligning with community interests and taking action.
Becoming part of the cities we serve.
Angel Cycle Works
Rebranding for Bicycle Artisans
Rebranding for a team of bicycle artisans who craft dream bikes as if they had fallen from the sky just for you. The logo features an ACW monogram forming an 'A' with an angel halo, elegantly drawing the C and W, while the custom font evokes angel wings, perfectly capturing the brand’s ethos of heavenly craftsmanship.
Toteemi
Product Design: A game for athletes.
Crafted the visual identity, brand strategy, illustration and product design for Toteemi, a mobile game where athletes compete to dominate land through sports activities.
The game features two rival groups, the Hawkees and the Coyotees, each with distinct attributes and a unique narrative experience, adding depth and immersion to the gameplay.
Fred’s Cycling Obsession
Product Design for Freds.cc
Visual identity, brand strategy, content creation, product design, and illustration for this channel, which transforms the world of cycling into a journey of personal and professional growth for a rapidly expanding community of over 150,000 people.
What We’ve Achieved So Far
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Ranked among the Top 5 most listened to sports podcasts in 2023, with over 500,000 cumulative unique listens. Available on platforms like Ivoox, Apple Podcasts, Spotify, Google Podcasts, Deezer, Podcastaddict, Stitcher, and Podchaser.
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@fredscyclingobsession features video podcasts and global cycling adventures, each episode uniquely illustrated with custom cover art for every season.
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The industry’s most popular newsletter, offering cycling insights while exploring personal and professional growth lessons.
Custom Bicycle Design
We crafted unique paint designs for our handmade steel gravel bikes, inspired by the vibrant aesthetics of the 70s and 80s. These eye-catching beauties are built for adventure, taking us across the globe.
In collaboration with Rizzo Cycles, Bicycle Artisan, and Musebikes, Custom Painthouse.
Valle Bike Race
Design for an MTB Stage Race in Mexico
Visual Identity, Brand Strategy, Product Design, and Illustration for this stage race in Valle de Bravo, Mexico, held in November when monarch butterflies migrate from Canada to the Mexican forests. The logo concept integrates this natural phenomenon, using a VBR monogram to form a monarch butterfly.
Welcome to Muga Mushin
We're a creative duo that combines strategic thinking with stunning visuals to enhance your brand’s innovation and competitive edge.
We enjoy redefining possibilities by uniting creativity and beauty, enabling your products and services not just to anticipate change but to drive it, integrating human-centricity and business needs.
Fernando Alonso
Design for the Formula 1 Legend
Crafted the official Fernando Alonso website and designed the logo for the Fernando Alonso Museum and Circuit—celebrating the legacy of one of the most iconic Formula 1 drivers in history.
The logo features an 'FA' monogram subtly integrated into the shape of Alonso’s helmet. The helmet shape stands out at first glance, while the initials are revealed upon closer inspection.
Additionally, created the logo for the Karting Campus, a space where future champions are born. Each design embodies the speed, precision, and excellence that define Fernando Alonso’s illustrious career.
Beer O’Clock Team™
Cycling Apparel Design
Naming, Visual Identity, Illustration, Print Design, and Brand Strategy for this vibrant, animal-themed cycling apparel line.
With collections inspired by wildlife, Beer O'Clock combines bold design with a mission, donating 5% of proceeds to animal welfare organizations.
Sold globally for over five years, the brand is now evolving to limited-edition releases, reflecting its uniqueness and growing appeal.
MR74 · Mario Roman
Brand Design for the Extreme Enduro Rider
Branding for Mario Roman, the relentless Extreme Enduro rider who has become an icon in the sport, consistently redefining what's possible in off-road motorcycling and inspiring a generation of riders.
The MR74 branding reflects his tenacity and precision, incorporating his racing number 74 and initials, MR, into a sleek monogram that captures the essence of a rider who refuses to settle for anything less than extraordinary.
BH Coloma Team
Professional MTB Team Kit Design
Design of the custom cycling kit for the BH Coloma Team, led by Olympic medalist Carlos Coloma. The kit reflects the team's dedication to performance and excellence, blending functionality with striking visuals to support their journey to the podium.
Back in the day...
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Wave
Friend-to-Friend location App.
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Heineken MyFestival
Line up the bands of your life. Campaign for Heineken Music.
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Yoin
Loyalty program for Irish Pubs in Madrid. Device and App Design.
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Movistar Cycling Team
Website Design.
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TowCar
Transport solutions
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MasterCaddy
Golf Tournament Agenda.
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Dokomo Motors: The Lifter
Branding for this motorcycle factory.
Design Duo
Our studio is led by a Visual Artist and a Strategic Designer working hand in hand.
We embrace the guiding principle of “no ego, no mind“, (“Muga Mushin” in Japanese) fostering an environment where ideas flourish through selflessness and clarity, and where we both can leverage our distinct expertise to elevate each project, with an open-minded, solution-based approach.
Visual Artist
Pamela Zuloaga
Alfredo Laguía
Strategic Designer